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Visual Brand Guide

Help Colored Girls Bike Too provide consistency and coherence to their visual identity with a branding guide that lays out design choices such as colors, font styles, and graphics.
Colored Girls Bike Too
Buffalo, NY, USA
Colored Girls Bike Too
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Colored Girls Bike Too
Buffalo, NY, USA

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Cause
Community & economic development
Skills
Graphic design

Posted October 6th

Visual Brand Guide

Project details

What we need
  • Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
Additional details

we need a more organized branding plan/kit

What we have in place
  • We currently have social media kit, which should make it easy for you to get started. We also have social media, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to expand programming

it will increase our capacity

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo, current branding guidelines (if available), and any existing marketing/communications materials (letterhead, business cards, social media usage, etc.)
  • Volunteer Manager provides Professional with examples of 1-2 branding guidelines from existing companies they feel have great branding guidelines
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree on what should be covered in the visual branding guide
2
Milestone 2: Visual Branding Guidelines/Style Guide
  • Professional drafts the visual branding guidelines, which features a mission statement, specific set of colors, fonts, correct logo usage, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Colored Girls Bike Too
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Causes
Community & economic development Civil rights Health & nutrition
Posted by
JH
Jalonda H.

Founder

Our mission

CGBT is a Black women-led radical cycling organization that centers mobility liberation by way of advocating for mobility justice in marginalized communities and promotes the healing and empowerment of Black women (Cis and Trans), Black GNB folks, and other sis and sibs of color, by bike.